Retail Demand Forecasting

Dhiraj Patra
3 min readSep 22, 2024

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Demand forecasting is a critical component of supply chain management. This solution uses historical data and machine learning algorithms to predict future demand.

Data Requirements

Historical sales data (3–5 years)

Seasonal data (e.g., holidays, promotions)

Product information (e.g., categories, subcategories)

External data (e.g., weather, economic indicators)

Data Preprocessing

Data cleaning: Handle missing values, outliers, and data inconsistencies.

Data transformation: Convert data into suitable formats for analysis.

Feature engineering: Extract relevant features from data, such as:

Time-based features (e.g., day of week, month)

Seasonal features (e.g., holiday indicators)

Product-based features (e.g., category, subcategory)

Model Selection

Choose a suitable algorithm based on data characteristics and performance metrics:

Traditional methods:

ARIMA (AutoRegressive Integrated Moving Average)

Exponential Smoothing (ES)

Naive Methods (e.g., moving average)

Machine learning methods:

Linear Regression

Decision Trees

Random Forest

LSTM (Long Short-Term Memory) networks

Prophet (Facebook’s open-source forecasting tool)

Model Evaluation

Assess model performance using metrics:

Mean Absolute Error (MAE)

Mean Absolute Percentage Error (MAPE)

Root Mean Squared Error (RMSE)

Coefficient of Determination (R-squared)

Model Implementation

Train the selected model on historical data.

Tune hyperparameters for optimal performance.

Deploy the model in a production-ready environment.

Model Deployment

Integrate with existing ERP or supply chain systems.

Schedule regular updates to incorporate new data.

Provide user-friendly interface for stakeholders.

Solution Architecture

Data Ingestion: Load historical data into a data warehouse (e.g., AWS Redshift).

Data Processing: Use a data processing framework (e.g., Apache Spark).

Model Training: Train models using a machine learning framework (e.g., scikit-learn, TensorFlow).

Model Deployment: Deploy models using a containerization platform (e.g., Docker).

User Interface: Create a web-based interface using a framework (e.g., Flask, Django).

Tools and Technologies

Data visualization: Tableau, Power BI, or D3.js

Data preprocessing: Pandas, NumPy

Machine learning: scikit-learn, TensorFlow, PyTorch

Data warehouse: AWS Redshift, Google BigQuery

Containerization: Docker

Cloud platform: AWS, Google Cloud, Azure

Step-by-Step Implementation

Step 1: Data Collection and Preprocessing

Collect historical sales data

Clean and preprocess data

Transform data into suitable formats

Step 2: Feature Engineering

Extract relevant features from data

Create seasonal and time-based features

Step 3: Model Selection and Training

Choose suitable algorithm

Train model on historical data

Tune hyperparameters

Step 4: Model Evaluation

Assess model performance using metrics

Compare models and select best performer

Step 5: Model Deployment

Integrate with existing systems

Schedule regular updates

Provide user-friendly interface

Step 6: Monitoring and Maintenance

Monitor model performance

Update model with new data

Refine model as needed

Timeline

Data collection and preprocessing: 2 weeks

Feature engineering: 1 week

Model selection and training: 4 weeks

Model evaluation: 2 weeks

Model deployment: 4 weeks

Monitoring and maintenance: Ongoing

import pandas as pd
import numpy as np
from sklearn.model_selection import train_test_split
from sklearn.linear_model import LinearRegression
from sklearn.metrics import mean_squared_error
from sklearn.ensemble import RandomForestRegressor
from sklearn.preprocessing import StandardScaler
from sklearn.model_selection import GridSearchCV
# Load historical sales data
data = pd.read_csv('sales_data.csv')
# Handle missing values
data.fillna(data.mean(), inplace=True)
# Convert date column to datetime
data['date'] = pd.to_datetime(data['date'])
# Extract relevant features
data['day_of_week'] = data['date'].dt.dayofweek
data['month'] = data['date'].dt.month
# Drop unnecessary columns
data.drop(['date', 'product_id'], axis=1, inplace=True)
# Split data into training and testing sets
X = data.drop('sales', axis=1)
y = data['sales']
X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.2, random_state=42)
# Scale data using StandardScaler
scaler = StandardScaler()
X_train_scaled = scaler.fit_transform(X_train)
X_test_scaled = scaler.transform(X_test)
# Train Linear Regression model
lr_model = LinearRegression()
lr_model.fit(X_train_scaled, y_train)
# Make predictions
y_pred_lr = lr_model.predict(X_test_scaled)
# Evaluate model
mse_lr = mean_squared_error(y_test, y_pred_lr)
print(f'Linear Regression MSE: {mse_lr:.2f}')
# Train Random Forest Regressor model
rf_model = RandomForestRegressor(n_estimators=100, random_state=42)
rf_model.fit(X_train_scaled, y_train)
# Make predictions
y_pred_rf = rf_model.predict(X_test_scaled)
# Evaluate model
mse_rf = mean_squared_error(y_test, y_pred_rf)
print(f'Random Forest Regressor MSE: {mse_rf:.2f}')
# Perform hyperparameter tuning using GridSearchCV
param_grid = {'n_estimators': [50, 100, 200], 'max_depth': [None, 5, 10]}
grid_search = GridSearchCV(RandomForestRegressor(random_state=42), param_grid, cv=5, scoring='neg_mean_squared_error')
grid_search.fit(X_train_scaled, y_train)
# Print best parameters and score
print(f'Best Parameters: {grid_search.best_params_}')
print(f'Best Score: {grid_search.best_score_:.2f}')

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Dhiraj Patra

AI Strategy, Generative AI, AI & ML Consulting, Product Development, Startup Advisory, Data Architecture, Data Analytics, Executive Mentorship, Value Creation